Dr Tiarnan McKeever seated at a table in a warmly lit studio

More of the right patients, booked in.

Google and Meta advertising for doctor-led private clinics, and the systems that turn enquiries into appointments.

Take the Clinic Growth Assessment Book a call

Dr Tiarnan McKeever, founder

KeCatalyst is a small team in Surrey that only works in healthcare. We’ve supported more than 60 healthcare businesses, over 40 of them private medical and surgical clinics.

We judge our work on one thing: how many new patients book in. Clicks, leads and “conversions” only matter if they get you there.

Some of the clinics and healthcare businesses we work with

Before and after, drawn to scale.

Four clinics, four different problems. The grey bar is where they started, the green bar is where they got to.

Specialist medical clinic

In person, mostly lower-ticket treatments. Five months.

High-intent Google Ads, website changes, a CRM built from scratch, lead-handling training for the team, proper tracking, and clinic open days.

+64% revenue£39,814 to £65,158 across the same five-month period

Bookings before112

Bookings after228

Remote medical clinic

Previously relying on friends and family referrals. Just over 90 days.

Research into which UK locations suit a remote service, Google Ads built on high-intent searches, a CRM and tracking set-up, and location changes based on early results.

£0 to £30kin paid bookings, with over half of enquiries booking in

Monthly enquiries beforeabout 5

Paid bookings in 90 days£30,000

Private radiology clinic

Spending over £3,000 a month on Google Ads. Five weeks.

Tracking fixed to count real enquiries only, broad match replaced with phrase and exact match, and negative keywords rebuilt to stop paying for NHS and 111 searches.

93% less wasteand cost per qualified enquiry down 67%

Wasted spend per month before£343

Wasted spend per month after£24

Glasgow Ear Clinic

Dr Matthew Wickham’s private ENT clinic. Established and already advertising.

Campaigns rebuilt around the services worth growing, and a tighter process between enquiry and booking.

+50% appointmentswith no increase in ad spend. Watch Dr Wickham talk about it

Appointments per month beforeabout 100

Appointments per month afteralmost 150

See more results

“They’ve got such great knowledge about the industry, and it helped me reason through what I needed to do next. It has been brilliant for my business.”
Dr Nikki Ramskill, The Female Health Doctor

We start at the booking and work backwards.

More traffic only helps once a clinic can convert it. So this is the order we fix things in.

1
Enquiries into bookings
A CRM, a clear lead-handling process, a team trained to book people in, and tracking that counts bookings rather than button clicks.
2
Website visits into enquiries
Clear pricing, more than one way to get in touch, and a decision on which services are worth growing.
3
The right people to the website
Google Ads built on high-intent searches, Meta where it earns its place, and weekly changes based on what books.

How we work, in detail

Who we work with

Private medical and surgical clinics and hospitals in men’s health, women’s health, imaging, psychiatry, aesthetics, private GP, vascular, ophthalmology, plastics, ENT, fertility, orthopaedics, MSK and dermatology.

Who we’re not right for

We’d rather say so now than three months in.

Private dental clinics
Physio, osteopathy and other allied health clinics
Clinics that only want SEO
Clinics that only want social media posting
Anyone looking for an AI receptionist
Anyone who wants us to call their leads

Dr Tiarnan McKeever seated beside a microphone in a studio

I started KeCatalyst at medical school.

I was writing copy and running ads for healthcare businesses in my first year. By the time I graduated, it was what I wanted to do full time.

Healthcare isn’t short of good ideas or good clinicians. It’s often short of the commercial systems that get them in front of the people who need them. That’s the part we do.

I’m also the author of Evidence-Based Marketing for Private Healthcare.

Dr Tiarnan McKeever

More about us

Find out where your bookings are leaking.

The Clinic Growth Assessment takes a few minutes and shows you the next bottleneck in your clinic’s growth. We’ll also tell you honestly whether we’re the right people to fix it.

Take the Clinic Growth Assessment Or book a call